Making Your Podcast a Lead Generation Machine W/Dave Dubeau
Or listen wherever you podcast!
Episode Description
Welcome to the Freedom Point Podcast! In this episode, Dave Dubeau shares how he’s turned over 25 years of experience in real estate investing and marketing into a proven system for raising capital and generating high-value relationships. Dave breaks down why most podcasts fail, the mistakes hosts make by focusing too much on themselves, and how to flip the script by putting guests at the center of your show. He explains how to identify your ideal client avatar, build trust naturally, and use interviews as a bridge to meaningful business conversations. Dave also reveals his “pre-launch profit primer” strategy that helps new podcasters monetize before they even release an episode. Whether you’re raising capital, building a coaching business, or growing your brand, Dave shows how podcasting can become one of the most powerful tools in your business toolbox.
Summary
Tip #1: Focus on Your Guest, Not Yourself
“Most podcasters make the show all about themselves… and then wonder why it fizzles out.”
Dave emphasizes that podcasting works best when it highlights the guest. When your guest looks good, they are far more likely to share the episode with their network, which expands your reach and credibility.
Tip #2: Build Trust Through Connection
“I haven’t seen very many other ways to create that know, like, and trust factor than through a podcast.”
Podcast interviews are a shortcut to instant rapport. Instead of cold calls and pushy pitches, conversations build genuine relationships that lead naturally to future business.
Tip #3: Design Your Show Around Your Ideal Avatar
“If you’re a doctor raising capital, don’t start a multifamily podcast other doctors won’t care about that.”
Dave stresses the importance of designing your podcast for the audience you actually want to attract. By tailoring content to your ideal investor or client, you create a space where natural business conversations can unfold.
Tip #4: Lead With Value Before Asking for Business
“When I invite someone on my podcast, I’m giving them PR, exposure, and content before I ever ask for anything in return.”
By starting with generosity, you create curiosity and openness. The sales conversation then flows naturally instead of feeling forced.
Tip #5: Use a Pre-Launch Profit Primer
“If we launch a show with 15 episodes on day one, you’re already ahead of 75% of podcasts that quit by episode seven.”
Dave’s pre-launch strategy includes interviewing current or past clients and investors first. This creates warm, easy conversations, generates powerful testimonials, and often leads to reinvestments or referrals before the show even goes live.
Tip #6: Don’t Worry About Audience Size
“My podcast is a direct lead generator, I cherry pick the exact people I want to work with.”
Rather than chasing downloads, Dave shows how to focus on the quality of your guests. Every interview becomes a direct lead opportunity.
Tip #7: Repurpose Content for Maximum Reach
“Make your guest shine, then create reels, LinkedIn posts, and promo material they’ll be excited to share.”
Podcasting isn’t just about the episode itself. Repurposed content multiplies your visibility and gives your guests more reasons to promote the show.
Tip #8: Mix Guest Interviews with Strategic Solo Episodes
“Every once in a while, do a short solo episode explaining syndication or why real estate beats other investments.”
Solo episodes help establish your expertise and provide valuable content for drip campaigns that nurture your network.
Tip #9: Leverage Guest Interviews for Long-Term Relationships
“We got one client booked with a billion-dollar fund manager who had never been on a podcast before.”
Podcasts can open doors to conversations with people you would otherwise never reach. Those relationships often lead to opportunities well beyond the initial interview.
Tip #10: Systematize the Process to Scale
“I realized how much work is involved, so I built a team to handle booking, production, and content creation.”
Podcasting can be labor-intensive, but with the right systems, or a turnkey team, you can scale your show into a consistent growth engine.
